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Motion Graphics DRTV: Medicare

Medicare DRTV doesn't need to include white lab coats and seniors walking dogs! This spot for HIP Healthcare of NY grabbed viewers attention with stylized "pop-up" city icons, strong supers and punchy music.

Group Health Inc. of NY needed to get on the air fast. This spot was concepted, executed and on air in five weeks! A beeping heart monitor grabbed Medicare recipients attention, and held it as the EKG line morphed in to objects that reinforced the key messages.